Getting your customers and/or constituents to react positively to your organization’s goals should be an ongoing initiative. This takes experience, creativity and well-thought-out strategies to achieve desired outcomes. Prioritizing and proactively aligning public policy and your organizational goals can positively change constituent and customer attitudes and behaviors within key audiences, such as employees, the media and the broader public. To positively change behaviors or attitudes is never easy. Yet, this proactive work serves as the backbone of any organization’s public outreach efforts, especially at a time when a growing number of organizations vie for attention with potential customers and constituents, the media and the broader public.